You feel sorry for them because they didn't properly vet their SEO firm? They're paying someone (probably a crap-ton of money) to perform a service for them. Th

You feel sorry for them because they didn't properly vet their SEO firm? They're paying someone (probably a crap-ton of money) to perform a service for them. They should be keeping tabs on what they're actually doing & have someone in house or a third party checking to make sure they're being legitimate.