Yes, it's that sort of thing that makes me very doubtful. On a meta-level, if one's ethics require some kind of subterfuge, underhandedness, and so forth to be

Yes, it's that sort of thing that makes me very doubtful. On a meta-level, if one's ethics require some kind of subterfuge, underhandedness, and so forth to be introduced to a theoretically-naive audience to slip past their radar, I begin to doubt the package itself. Is it really a Trojan horse? Usually that sort of thing comes coupled with "you are either with us or against us" later when that ethical bundle is in some phase of ascendancy. On the other hand, taking a package whole seems to be less work, intellectually, than "be mindful, examine your choices and their impacts, cui bono" and so on.