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My point is that we don't need to speculate about what will happen to Volvo when they start selling around their dealers. They already did it with the Polestar
by braythwayt 7y ago
My point is that we don't need to speculate about what will happen to Volvo when they start selling around their dealers. They already did it with the Polestar 1, and they did it again with the Polestar 2. AFAICT from taking my Volvo into my nearby Volvo dealership, they're still selling and maintaining Volvos.
They haven't staged a mass protest, I am unaware of any lawsuits. I do not believe that Volvo dealers here in Canada are lobbying for it to be illegal for the Polestar vehicle to be sold in Canada.
I can't saw what goes on south of the 49th parallel, but what I can say is that from what I have observed, if Volvo has dealership baggage, that baggage is lightweight and compliant.
Which is my point. There may be baggage, but it might not be the encumbrance that we have speculated about. That may be uneven: Perhaps the "Big Three" have an albatross and an anvil around their necks, while (relatively) smaller brands can be more nimble.
Recall that the comment I replied to said that other companies can't catch them. I doubt Volvo will catch Tesla, but Geely certainly could, and clearly not all companies are following Nissan and BMW's example: Volvo did not launch Polestar in their existing dealerships.
p.s. That being said, Volvo just announced the XC40 P8, which is a "pure electric" model, so they are having it both ways: You can buy an electric car from Polestar, over the internet, or buy an electric Volvo from a dealer.
Is that a superior strategy? I doubt it, but it is a way to harvest revenue from "legacy customers" that want to do business with a dealership they can touch and feel.
Will Volvo "beat Tesla?" I doubt it. They might not be able to, and for that matter, I doubt Geely even want to try. They have a portfolio of brands, and each one has its place in their strategy.
All I'm saying is that I don't think the dealer network is the thing that will ensure Tesla's victory. At the moment, I think it's their supercharger network, their technology around range, and their brand cachet.
- r00fus 7y ago> They haven't staged a mass protest, I am unaware of any lawsuits. I do not believe that Volvo dealers here in Canada are lobbying for it to be illegal for the Polestar vehicle to be sold in Canada. This is because they don't believe it to be a credible threat to their business... yet. Assuming EVs do completely transform the industry (through a combo of economic & regulatory forces), how do companies like Volvo/Geely plan to transition the existing dealership network, or will it result in mass layoffs?
- braythwayt 7y ago_how do companies like Volvo/Geely plan to transition the existing dealership network, or will it result in mass layoffs?_ Good question, let's stock up on popcorn. There are multiple forces acting on this, and they will interact in ways we may not anticipate. What we do know is that simply selling the cars does not pay the dealership's rent. Maintenance is a big source of their revenue, and we anticipate that EVs are going to drive that revenue way down whether dealers are selling EVs or not. How will Volvo's dealerships react to the XC40 P8 and any other EVs Volvo is going to sell? That's as much a threat to their existence as the Polestar vehicles they aren't allowed to sell. I don't know, but I have a ringside seat and the first couple of rounds have been exciting. --- My personal thoughts in this area is that the really big thing we have to think about isn't the dealerships, or even the slow-to-react Big Three US carmakers. The big thing we should keep an eye on may be the role of fossil fuel oiligarchies in politics all over the world. They are already heavily invested in so-called "conservative" politics, fighting any and every attempt to discuss or even research climate change. These are people who will stop at nothing to maintain their wealth and power. They will topple democratically elected governments, undermine democracy wherever it is found, lie, cheat, steal, and bribe their way to supporting their supremacy as the rent-collectors for using stored energy. I'm much more worried about oiligarchs interfering in the rise of EVs than I am about dealerships. JM2C.