Maybe they are talking about what it's worth to them. Just because other people don't agree with them doesn't mean they're wrong to have their own subjective id

Maybe they are talking about what it's worth to them. Just because other people don't agree with them doesn't mean they're wrong to have their own subjective idea of what something is worth. There are good reasons to talk about the value of something in both a subjective and an objective way. The amount of money something is going for generally in the market is an important number for some purposes, and the amount of money you'd personally pay is also an important number for other purposes.