Any pricing theory would fly out the window on something like this: it would purely be driven by the desire to win, for someone rich to have something they can

Any pricing theory would fly out the window on something like this: it would purely be driven by the desire to win, for someone rich to have something they can hold against other rich people. It’s a status symbol. The auction would likely be a public English auction so that bidders can know the interest and who’s bidding.