>it's an addictive service (faster, exclusive) that's being sold and cost-optimized. I'm not convinced it's being cost-optimised... Uber is the most unprofitab

>it's an addictive service (faster, exclusive) that's being sold and cost-optimized. I'm not convinced it's being cost-optimised... Uber is the most unprofitable company in existence! Unless cost-optimising means undercutting competitors with dirt cheap labour and by burning unholy amounts of cash, on the order of billions per quarter.