>That's not to say Facebook hasn't likely done unsavory things to perpetuate its dominance. But it was better, in one or many ways, than all that came before it

>That's not to say Facebook hasn't likely done unsavory things to perpetuate its dominance. But it was better, in one or many ways, than all that came before it, and all that have tried to succeed it. They understood that multi sided markets can be "self promotional", people (or advertisers) get something out of it, therefore the actual users, advertisers and those who run communities drag more and more people in to get even more out of it.