Growing larger cities is also a trend in Germany. Especially the young mobile population moves to cities to study at universities. Cities are also attractive fo

Growing larger cities is also a trend in Germany. Especially the young mobile population moves to cities to study at universities. Cities are also attractive for their infrastructure. Small and medium sized towns often (not always) struggle with that and are looking into ways to become more attractive... Just imagine, Adidas (sports, revenue 21 billion Euro), Puma (sports, 4.6 billion Euro revenue) and Schaeffler (14 billion Euro revenue, from manufacturing) have their home in Herzogenaurach, a small town in Bavaria with 23k population. http://herzo.adidas-group.com/#working/places/intro http://herzo.adidas-group.com/#working/places/intro How do you get people working there? When Munich, Berlin, etc. are trending?