I always see hetzner come up as a cheaper alternative to cloud. But why is everyone using them as a baseline for regular hosting? They don't even have a data ce

I always see hetzner come up as a cheaper alternative to cloud. But why is everyone using them as a baseline for regular hosting? They don't even have a data center in the US that I can tell. Are US companies really hosting their apps in Europe? Seems like a lot of latency.