It doesn't. And I totally understand from a business point of view why they do what they do. This is an unfortunate side effect of the monopoly they have on web

It doesn't. And I totally understand from a business point of view why they do what they do. This is an unfortunate side effect of the monopoly they have on web search, which due to network effects and aggregation is unlikely to go away. The only real solution is to regulate this to make competition fairer again.