4 ms·
Wait, I'm confused. Are you saying that Expedia pays Google less when people click on the ad vs when they click on something else?
by FTFYcent 7y ago
Wait, I'm confused. Are you saying that Expedia pays Google less when people click on the ad vs when they click on something else?
- cldellow 7y agoNo, I'm saying Expedia pays less for ads for expedia.com than ExpediaCompetitor pays for ads for expediacompetitor.com. This gives Expedia an advantage when purchasing ads on the search term "expedia.com". Of course, Expedia would probably prefer not to purchase ads on "expedia.com" at all.