The point of Whole Foods (at least for those I know) isn't quality of produce. You can get similar quality produce by spending more at most other supermarkets.

The point of Whole Foods (at least for those I know) isn't quality of produce. You can get similar quality produce by spending more at most other supermarkets. The point is the diversity of specialty items which I haven't really found an equivalent for in any chain store in Europe so far. I don't think that model would succeed in many European countries that are slower to adopt novel and/or imported food trends.