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If the ads were higher quality, the click through would improve but conversions wouldn’t. So it would drive up the acquisition costs even more — further making
by briandear 7y ago
If the ads were higher quality, the click through would improve but conversions wouldn’t. So it would drive up the acquisition costs even more — further making the point that this was a loser idea.
- lerchmo 7y agoHmm, this is not how improving ads has ever worked for me. Better ads = better performance.
- rchaud 7y agohigher clickthroughs to the landing page would have zero incremental effect on conversions? How do you figure that? why would anyone bother to A/B test ad copy or landing page CTAs if this were true?