There are three value props in B2B: increase revenue, decrease cost and mitigate risks. Pick one or more and find a way to demonstrate in plain language how the

There are three value props in B2B: increase revenue, decrease cost and mitigate risks. Pick one or more and find a way to demonstrate in plain language how they can help a company accomplish them. Be a startup of one: what is the one-liner, what's the 30 second pitch, how does it make me money/save me money/reduce my risk of losing my money? Why does it require the fancy knowledge?