Seems like some of this analysis could have been done before building anything. I also wouldn’t model it as ongoing CPC costs indefinitely. If the product is go

Seems like some of this analysis could have been done before building anything. I also wouldn’t model it as ongoing CPC costs indefinitely. If the product is good it should develop word of mouth and use other marketing channels. I would love to see a similar analysis that was greenlit because CPC looked so profitable. (Maybe it exists, I don’t know.)