I wonder what the tipping point will be? At what point Google Search revenue will have peaked, pushing Google to accelerate the pace of experiments and new solu

I wonder what the tipping point will be? At what point Google Search revenue will have peaked, pushing Google to accelerate the pace of experiments and new solutions to make more out of fewer users. Like many around here, I have (re)started using alternatives to Google products last year. We're early adopters, so it will take a while for Google to be affected by a mass exodus, but what will happen when it will start? What medium will they use to fill the gap. The only (currently) untapped options matching Search's reach to display ads are: Gmail, Android, Google Photos. Probably nothing else. What happens for advertisers targeting specifically users like me who end up stopping using Google Search (e.g., how do you reach a high earner from Bay Area if they have completely stopped using Search? Because this, will happen first, and these users are valuable). The required scale of any alternative is critical. Compensating for Search revenue decline is no easy feat. So much that, until now, nothing else generates anything even close to Search's revenue. If you talk profit, it's even worse as YouTube is probably not as profitable as Google would like (YouTube Premium anyone?) it to be. So, the future will probably come from outside of Google's own properties, and that is why they are slowly killing competition in the ad tech space (3rd party cookies & Chrome). That is why they have been trying to diversify and are wisely enough pushing very hard with GCP and other proven revenue streams like subscriptions (YouTube Music, YouTube Premium, gSuite). Probably also why founders really left. It will be an interesting decade, for sure!