I wish there was an easy way to charge customers who are savvy enough to distinguish between ads and organic results different pricing, but until then everyone

I wish there was an easy way to charge customers who are savvy enough to distinguish between ads and organic results different pricing, but until then everyone is subject to the Google tax. Our numbers still show a significant portion of customers come from ad clicks, and we have no choice but to bid on them to stay competitive. I have no problem with companies charging for services, but by decoupling the payment for Google's "free" services from the buyer we're all getting a screwy deal. At least their engineers are paid well though...