so it kind of makes sense that you are shown other sites in there Why? If I search for a specific thing (Expedia), why would Google assume I want to see other

so it kind of makes sense that you are shown other sites in there Why? If I search for a specific thing (Expedia), why would Google assume I want to see other options that I did not ask for other than "it's more profitable for Google"? More specifically, in the event I want other options, why is the correct answer "you want to see the other options that are paying Google the most"? That's not "pro-competition", that's "pro-Google". Google should recognise that a search for Expedia is either: a) For Expedia b) For a travel holiday Why, short of mind reading (I assume they're working on it, but it's not in the 10Q), should Google ever assume B?