> Perhaps, for predominantly commercial searches, the old 'goto.com' (which became Overture) had it right: top results should be blatantly (and honestly) paid-f

> Perhaps, for predominantly commercial searches, the old 'goto.com' (which became Overture) had it right: top results should be blatantly (and honestly) paid-for. But that is more or less the case now - the top commercial results are paid for (you need to pay for SEO). If you will pay Google directly for that, who would use Adwords then?