How did this get green-lit? i.e. what story did they have to tell themselves and externally? This seems like an extremely hostile move to users as well as their

How did this get green-lit? i.e. what story did they have to tell themselves and externally? This seems like an extremely hostile move to users as well as their customers (ad sellers). I simply can't distinguish ads from search results any more. I can't be the only one.