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On the off chance you're interested in the distinction... Uncaught click fraud is paid for by advertisers (including small businesses and startups who can't eas
by post_below 7y ago
On the off chance you're interested in the distinction... Uncaught click fraud is paid for by advertisers (including small businesses and startups who can't easily absorb that cost). The platform (Google Ads for instance) pays nothing. In fact they make a profit.
It only hurts them if there is enough of it that it pushes advertisers elsewhere, which is why so much of it is caught (in which case no one pays for it).