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Google decides the layout. You can have the 'strongest SEO' in the world and Google still decide if they put 1 ad or 9 in front of the result. Strength of SEO
by Gustomaximus 7y ago
Google decides the layout. You can have the 'strongest SEO' in the world and Google still decide if they put 1 ad or 9 in front of the result.
Strength of SEO is irrelevant to the ads. The only thing Google hate is when sites manipulate themself to rank higher and offer a worse user experience.
- onion2k 7y agoStrength of SEO is irrelevant to the ads. It wouldn't be very surprising if Google varies the number of ads in a search results page based on the search term. For sites that have strong SEO for all of their key search terms that would be indistinguishable from Google placing more ads in pages where that site ranks highly.
- Gustomaximus 7y agoMy understanding it is very linked to 1) Profitability. Search terms around things like lawyers and credit cards. You'll almost always see 4 ads. 2) Genuine relevance. Google know for certain searches your not likely looking to buy something and to keep credibility don't show ads. Occasionally you can find pockets of less competitive search's that 1) allow ads 2) relate to your product via the algorithm even if they don't to a human brain 3) Align to your desired audience and these can give great return.