Interesting that the New York Times seems to have done all of the footwork in finding & reporting JCPenney in order to have a ringside seat to the public hangin

Interesting that the New York Times seems to have done all of the footwork in finding & reporting JCPenney in order to have a ringside seat to the public hanging. There is only really a passing mention of the NYT's direct involvement... I don't have any problem with them outing an obvious example of manipulation with paid links, but I wonder if they are unsure how some will react.