You do realize that an author's own blog or site is hosted on a platform of some kind, right? Authors wouldn't be choosing Medium over setting up a Wordpress i

You do realize that an author's own blog or site is hosted on a platform of some kind, right? Authors wouldn't be choosing Medium over setting up a Wordpress instance on HostGator if it wasn't easier and didn't get them readers. You can choose to not read Medium articles, but authors are using it for a reason.