>Leaders with a moral mission make decisions that sometimes sacrifice short-term profits with the intent to build an organization and a brand for long term. Sh

>Leaders with a moral mission make decisions that sometimes sacrifice short-term profits with the intent to build an organization and a brand for long term. Shortly before being dragged off the stage by the stockholders. Careers have been ruined over not over-performing enough, let alone leading multi-million dollar enterprises off into the desert.