To be a bit contrarian, it puts the url at the top, that makes it a lot easier to tell if the result is a spam site, or an official site. Ads are easily discern

To be a bit contrarian, it puts the url at the top, that makes it a lot easier to tell if the result is a spam site, or an official site. Ads are easily discernible because they have an icon that says 'Ad'. I like it.