Vendors pay for placement throughout google's interface and search results, even if the 'list' of links is still 'organic'. For example, the placement of buy li

Vendors pay for placement throughout google's interface and search results, even if the 'list' of links is still 'organic'. For example, the placement of buy links for movies, flights, hotels, etc. Now with instant articles, google places content higher if it allows google to track and advertise within the article.