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The difference being that you pay magnitudes less for your branded keywords than the competition, through the quality score. Allowing companies to advertise ag
by bduerst 7y ago
The difference being that you pay magnitudes less for your branded keywords than the competition, through the quality score. Allowing companies to advertise against their peers is actually creating more competition on the marketplace (which is a good thing).
Edit: Disclosure - I work at Google but this is my own opinion on multi-sided markets
- bryanrasmussen 7y agomore competition is not synonymous with good, it is a thing that can have good effects or bad. If for example changes to the marketplace makes it harder to determine who is a fraud and who is not or simply making it difficult to determine the quality of products, competition between the companies with the quality products and fraudsters may increase and that would be a bad thing.
- underwater 7y agoAdvocating strongly for your employer and their business practices without disclosing the conflict of interest is essentially astroturfing.
- deleted 7y ago[deleted]
- bduerst 7y agoYou're right, edited my comment to be more clear that this is my opinion only. I don't use an anonymous username on HN because, as you saw in my profile before searching me, everything I say reflects my opinion only.
- baq 7y agoPut that way, google is a market maker and hence should be regulated. Right now it’s an unsupervised private regulator, which doesn’t make sense.
- deleted 7y ago[deleted]