Basically yes. It does appear a bit like a "pay us this much to keep top result, or we will resell it to competitor" but realistically, thats already the case

Basically yes. It does appear a bit like a "pay us this much to keep top result, or we will resell it to competitor" but realistically, thats already the case (the ad being the "top result".) Deduplication is the lesser of two confusings.