This is good info, my companies research came to the same conclusion on quite a few of these. A big one noted in the graphic is don't force registration to make

This is good info, my companies research came to the same conclusion on quite a few of these. A big one noted in the graphic is don't force registration to make a sale, this is a huge one. If you are doing this, you can add double digit percentages to your conversion just by removing it, you should get it out of the process ASAP. Make it easy to convert their sales info into registration info at the end of the process but avoid requiring it as a prerequisite for doing business with you. The old saying holds true, make it as easy as possible for people to give you money.