My startup hasn't launched a website yet (we've very, very young). When we do, there will be a blog where we post the nastiest challenges our team has faced, an

My startup hasn't launched a website yet (we've very, very young). When we do, there will be a blog where we post the nastiest challenges our team has faced, and the solutions we devised. The work we're doing is highly technical, but there's also a strong artistic component, so we'll have a broad range of topics that should be accessible to many. Ideally, by exposing our struggles and how we've overcome them, we'll be benefitting others who face similar woes, and opening up the discussion to include their solutions. Ultimately, I feel that the best promotion will come from creating value for others, especially if we can get our blog's readers to offer value of their own. On a personal level, I engage in other projects in other industries (music, web comics, computer animation) and use my communities there to cultivate interest in my startup.