A banner "advertising" a more feature rich version of the same application is a different kettle of fish to the actual paid advertisements that they are current

A banner "advertising" a more feature rich version of the same application is a different kettle of fish to the actual paid advertisements that they are currently injecting onto lock screens and start menus. Granted, I wouldn't want annoying pop ups on any of the products I use, but I think at this stage "Microsoft are going to do anti-consumer things because nobody is going to stop them" is expected behaviour and if you don't like it your only real recourse is to buy a Mac or install Linux. Having made the switch to Linux myself I feel like I can look at these things a bit more objectively. I can say "recommending Word isn't that bad" not out of Stockholm syndrome, but instead as a tertiary observer, watching the house burn down from the outside.