0.02: I really didn't mind the change, I assumed it was meant to allow users to more easily identify "well-known" sites in the results: noticing a familiar icon

0.02: I really didn't mind the change, I assumed it was meant to allow users to more easily identify "well-known" sites in the results: noticing a familiar icon is a lot easier than noticing a familiar URL. This seems potentially good for both users and sites? I guess it's bad for sites that are currently trying to build up their credibility and aren't yet "well-known"? In retrospect, I'm sure blurring the lines between ads and search results was probably part of the motivation. But if they modified ads a bit more to further distinguish them and kept the favicons, I don't think I'd mind.