Before reading the article I had a worse version of this in mind. Cross-promoting their own products, while not especially great, is a lot less bad than having

Before reading the article I had a worse version of this in mind. Cross-promoting their own products, while not especially great, is a lot less bad than having "regular" ads with all their privacy issues embedded in your OS. Pretty similar to what Apple does with their "Sign up for Apple Arcade" push notifications, iCloud Login badges etc. It's still pretty bad but the headline is blowing it a bit out of proportion.