4 ms·
Many other euro companies export based on quality. I know this at least in Spain. In Spain many companies just export with generic names, as it's believed that
by iagovar 7y ago
Many other euro companies export based on quality. I know this at least in Spain.
In Spain many companies just export with generic names, as it's believed that people associates spanish products with low quality, and this has been apparently confirmed with by Real Instituto Elcano surveys.
I did a reddit thread about this: https://www.reddit.com/r/AskEurope/comments/ejgwy7/apparently_being_marketed_as_spanish_brand_is/ https://www.reddit.com/r/AskEurope/comments/ejgwy7/apparentl...
This also happened with specialized and niche products, where you'd expect your customers, specially b2b, to be more rational in their decisions.
- zwieback 7y agoI changed my mind about that after working with our Barcelona divison - top notch engineering all around.
- magduf 7y agoSounds like Catalonia would be better off separating from Spain since then they could establish their own reputation instead of being dragged down by the rest of the country's poor reputation.
- pvaldes 7y agoAnd more cliché... Catalonian reputation is heavily, and I'm saying heavily, based in the fact that 1) It played with different (more favourable) rules than other areas, and 2) it attracted talent and workers from all coins of Spain in the past. People from Madrid, Sevilla, Leon, Vigo and Granada is often what would be seen by strangers as "Catalonian talent", for no reason. And I would add that the so called, "Catalonian reputation" has entered in a sinking phase in the last years. Madrid GDP is increasing faster (Madrid alone surpassed the GDP of the entire four Catalonian provinces in 2018 and this was not common in the past) and thousands of companies are slowly losing interest in the area tired from its permanent state of conflict.