4 ms·

My favorite part: "OpenOffice" is being used to refer to Microsoft Office. Only half the ads use this wording. And no doubt this was not 100% intentional. Stil

My favorite part: "OpenOffice" is being used to refer to Microsoft Office. Only half the ads use this wording. And no doubt this was not 100% intentional. Still, could this be a viable tactic to de-value poorly constructed brand names?

amarshall 7y ago
They say “Open Office”, not “OpenOffice”. “Open” there is a verb, not a noun (like in the “Open Word” variant). Never mind also that OpenOffice was discontinued in 2011.
- Danieru 7y ago
  Yes, I do indeed understand the concept of a verb. In fact, that is why I directed people to look at the ad itself. As it happens OpenOffice was never discontinued, it is still an active Apache project.
- thayne 7y ago
  > Never mind also that OpenOffice was discontinued in 2011. Not exactly. Ownership of the project moved from oracle to apache in 2011, but OpenOffice is still around and kicking.
  - orra 7y ago
    “Kicking” is perhaps a charitable way to describe AOO. Indeed, people who are drowning will flail (something rescuers need be ready for). The metrics show AOO development is moribund.
    - Danieru 7y ago
      Indeed AOO is not super-active, but in comparison to Wordpad development AOO is Tokyo.
eiji 7y ago
"Open Office" as an action button. You make it sound very different. Is this an ad? When you read the title you think Windows will start to read your text and advertise diapers and dating sites to you. Perpetually. There must a be a different word, no pun intended, to differentiate a single time hint within a product family from vanilla banner ads.
- Danieru 7y ago
  > product family Wordpad is a free application included in Windows. Microsoft Word is a pay to use application not included in Windows. Wordpad is not within the Office product family. In fact, before the divisions got semi-unified Wordpad was developed by an entirely different division from Office. Hence why Microsoft had multiple what you see is what you get word editors.
  - wolfgke 7y ago
    > Hence why Microsoft had multiple what you see is what you get word editors. Another one was Microsoft Works (https://en.wikipedia.org/wiki/Microsoft_Works https://en.wikipedia.org/wiki/Microsoft_Works) - another office suite by Microsoft that existed until 2009.

amarshall 7y ago

They say “Open Office”, not “OpenOffice”. “Open” there is a verb, not a noun (like in the “Open Word” variant). Never mind also that OpenOffice was discontinued in 2011.

Danieru 7y ago
Yes, I do indeed understand the concept of a verb. In fact, that is why I directed people to look at the ad itself. As it happens OpenOffice was never discontinued, it is still an active Apache project.
thayne 7y ago
> Never mind also that OpenOffice was discontinued in 2011. Not exactly. Ownership of the project moved from oracle to apache in 2011, but OpenOffice is still around and kicking.
- orra 7y ago
  “Kicking” is perhaps a charitable way to describe AOO. Indeed, people who are drowning will flail (something rescuers need be ready for). The metrics show AOO development is moribund.
  - Danieru 7y ago
    Indeed AOO is not super-active, but in comparison to Wordpad development AOO is Tokyo.

eiji 7y ago

"Open Office" as an action button. You make it sound very different. Is this an ad? When you read the title you think Windows will start to read your text and advertise diapers and dating sites to you. Perpetually. There must a be a different word, no pun intended, to differentiate a single time hint within a product family from vanilla banner ads.

Danieru 7y ago
> product family Wordpad is a free application included in Windows. Microsoft Word is a pay to use application not included in Windows. Wordpad is not within the Office product family. In fact, before the divisions got semi-unified Wordpad was developed by an entirely different division from Office. Hence why Microsoft had multiple what you see is what you get word editors.
- wolfgke 7y ago
  > Hence why Microsoft had multiple what you see is what you get word editors. Another one was Microsoft Works (https://en.wikipedia.org/wiki/Microsoft_Works https://en.wikipedia.org/wiki/Microsoft_Works) - another office suite by Microsoft that existed until 2009.