If true, I think the market will make some obvious adjustments. In-app content will be vastly (%30?) more expensive than "out-of-app" purchases. Apple will co

If true, I think the market will make some obvious adjustments. In-app content will be vastly (%30?) more expensive than "out-of-app" purchases. Apple will counter with more reasonable rates. The end result will mean nothing has been lost and that app content will be more accessible. As with similar Apple initiatives (music, apps, etc.), users may find themselves more eager to pay for content at the end of the day. Apple are canny about their relationships with content owners - I'm hesitant to believe that they'd attempt a flagrant "Apple tax". Many of their most important products - the iPhone comes to mind - have a relatively small slice of their market. In this atmosphere, it would be untenable to risk losing important content sources with exorbitant fees.