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But, Is this really working for them? Is there anything stopping developers from using other ad-networks? Looks pretty risky to allocate a lot of resources to d

• deleted 16y ago
  [deleted]
• spiralganglion 16y ago
  I've read that it is working for them, but I can't recall the sources. If memory serves me, they benefit from expanding or establishing the reach of their search, web apps, native apps, and thus their ads. Since advertising is the keystone of their business model, anything they can do to ensure ubiquity of their brand (and thus, advertising) is an important thing to do. Sure, it's "open", so developers can use other ad-networks, but that's not necessarily going to hurt them as much as it would to have no presence in the mobile space. Now, why develop a whole platform instead of just offering their ads on other platforms? If Android becomes the dominant platform, Google is in a really good position, with respect to brand ubiquity. Better than they'd be if Nokia or HP or Apple had the dominant platforms, because there's no guarantee Google would have an "in" on any of those.