To what end, fistfucker3000? How do you convince people to spend unlimited amounts of money other than by convincing them that their very survival depends on it

To what end, fistfucker3000? How do you convince people to spend unlimited amounts of money other than by convincing them that their very survival depends on it? And the threat needs to be acute, too: this is what they're trying to do with climate change now, but nobody really gives a shit about something that may or may not happen 50 years from now.