Pivot the product toward something less social that provides immediate value to church staff/leaders I would go with this one, if you still care about the spac

Pivot the product toward something less social that provides immediate value to church staff/leaders I would go with this one, if you still care about the space. You probably have a lot of customer understanding and a good network. Remember, though, that pivoting doesn't just mean tweaking the features. Sometimes it means throwing the thing out entirely and going after a totally different customer/problem with new focus. What would you do if you poured every spare hour into something for an Internet eon, and came to the realization that what you're doing isn't going to pay off? Speaking entirely personally, I would toss the product and build something new on top of what I've learned about customer needs. Keep the old site around long enough to cross-sell and upsell existing audience into the new offering which is solving a problem they [presumably] have and reveals its value quicker than the current product. Then you're only losing your development time, but you've been able to keep all of your sales, conversation, and strategy time.