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The discussion here at least seems to ignore one thing: 30% will not happen because that would mean Amazon would make -no- profit and still incur expenses. The
by ptomato 16y ago
The discussion here at least seems to ignore one thing: 30% will not happen because that would mean Amazon would make -no- profit and still incur expenses. The agency model under which the vast majority of Amazon's ebook sales are done has a requirement from the publisher's that they get 70% of the sale price, regardless of what said sale price is. If Amazon jacks up the price for iOS sales, then they get 70% of that, and Apple gets the other 30%. Not going to happen. Personally, I'd bet on Apple announcing sometime in the near future a drastically reduced cut for in-app content purchases, more like a payment processor's cut, I.E. 5% or less.
- bryanh 16y agoI don't know... Hearing you say that you expect a drastically reduced cut for in-app purchases sounds like a move Facebook might make to become a ubiquitous PayPal type entity. I really don't think Apple would let people get away with such a little surcharge within their walled garden.
- modeless 16y agoThey can't do that, because then every paid app (30% cut) would become a free demo that is unlocked with in-app purchase (5% cut). (Yes, their app guidelines prohibit this but it's a very fuzzy line that many apps have already crossed.)