4 ms·

I haven't fully analyzed it but my gut instinct would be to raise the prices by 30%, then explicitly state to the end user that the 30% surcharge is because of

I haven't fully analyzed it but my gut instinct would be to raise the prices by 30%, then explicitly state to the end user that the 30% surcharge is because of Apple. This way its transparent to the end user, and it could put some pressure on Apple to lower its fees.

kylec 16y ago
Initially I thought this, but Amazon has to pass on 70% of the sale to the publisher, and with Apple taking 30%, regardless of how much the ebook was sold for, Amazon is left with nothing.
- bigfudge 16y ago
  Do you think this is deliberate on Apple's part to force a change in publishing contracts?
  - kylec 16y ago
    Possibly, but I think it's more likely that Apple is trying to get publishers into its iBooks store by edging out Kindle and Sony.