I think there are two separate questions here: 1) $80 is truly not a ton of money for a peacoat. A peacoat by Sterlingwear of Boston (supplier of peacoats to t

I think there are two separate questions here: 1) $80 is truly not a ton of money for a peacoat. A peacoat by Sterlingwear of Boston (supplier of peacoats to the U.S. Navy) started at $140 in 2009 (I owned one, and it lasted 7 years). You can get cheaper peacoats, but Sterlingwear is made domestically and is considered by many to be the baseline standard for peacoats (not luxury, but still a quality product). 2) That said, I agree things should be made to last -- disposable peacoats at any price is wrong and wasteful. At least 2 winters is the absolute minimum.