This 100%. Twitter is utterly irrelevant to 99% of people and organisations on the planet, and the opinions of people on it don't reflect the mainstream in any

This 100%. Twitter is utterly irrelevant to 99% of people and organisations on the planet, and the opinions of people on it don't reflect the mainstream in any way whatsoever. It's especially noticeable in election cycles, where the 'extremes' seem to do really well on Twitter but get curbstomped in the actual polls. But it's also noticeable in many so called examples of cancel culture too, since the whole result of your usual internet backdraft is... nothing much in particular. Everyone I've seen get hammered by negative reactions after saying something controversial online has seen the popularity not change one jot. Logan Paul? Still doing decently. The Nostalgia Critic? Still going strong. The people making these complaints have virtually zero pull as far as actual influence goes, and the angry gnashing of a few hundred/thousand Twitter users is vastly outweighed by a hundred times more people subscribing/following/supporting stars as normal. For the most part, almost every business is in the same boat. The people on Twitter don't matter. They're not your customers. Most of your real customers don't give a toss what some angry internet 'influencer' thinks or their complaints about your 'offensive' remarks. When people finally realise that, everything will quiet down and sanity will return.