If you're a founder scanning this list and feeling overwhelmed: Don't worry, this is not a list of strategies. It's a list of tactics that your marketing team m

If you're a founder scanning this list and feeling overwhelmed: Don't worry, this is not a list of strategies. It's a list of tactics that your marketing team may or may not deploy as part of an actual strategy. (If you tell a Sand Hill Road audience that your go-to-market strategy is, say, "Strategy #31 -- Launch Your SaaS on ProductHunt," or give a list that's 43 items long, you'll get laughed out of the room before you can pop open the lightly flavored seltzer they gave you.) You can safely ignore this list until you figure out a real strategy, and once you do just hand this list over to your marketing manager in case they run out of ideas.