Hundreds of billions of dollars are spent on saving money - this is the vast majority of B2B markets. It's the easiest sale to make, because you can point to t

Hundreds of billions of dollars are spent on saving money - this is the vast majority of B2B markets. It's the easiest sale to make, because you can point to the amount of money you'll save and say "And I'll charge you 20% of that!" and it's a no-brainer for the customer. It gets a little dodgy when the promised savings don't actually materialize, which happens pretty frequently, but the sale itself is logical enough that people continue to spend money on products that promise it.