Ask HN: Validate our business hypothesis for a social approach to risk planning

RiskRef: A Collective Intelligence Approach to Planning and Preparedness == Usage Complete your profile and improve your Risk Score by finding risks, making a plan to solve them, and keeping track of your progress. Earn rare badges by helping others along the way. == Abstract RiskRef is a user-generated resource for risk management, planning, and preparedness. Utilizing collective intelligence, predictive algorithms, and game-design mechanics, RiskRef comprehensively identifies risks based on the user’s demographics, prioritizes them based on impact and likelihood, and holds the user accountable in an engaging way. RiskRef allows users to create real-world value by proactively mitigating and planning for potential life-changing surprises. Immediate, actionable feedback and suggestions are the secret sauce. == Wireframes http://melaniewilke.com/clients/RiskRef/RiskRef_1_Homepage.png http://melaniewilke.com/clients/RiskRef/RiskRef_2_CreateProfile.png http://melaniewilke.com/clients/RiskRef/RiskRef_3_GetRecommendations.png http://melaniewilke.com/clients/RiskRef/RiskRef_4_MakeAPlan.png == Monetization All the usual suspects for web apps. (Innovative suggestions welcome) == Questions for HN So we've got the concept above and development is under way. Best of all, we have a talented team that's passionate about the project 1) Can we get some feedback on the business idea, e.g., would users pay for it, could we get users to know about it, could we build it? 2) This current Ask HN is an attempt at an MVP-like business hypothesis validation. We plan to create a landing page/Wufoo form for signups and drive people there via Google/Facebook Ads; and use Amazon Mechanical Turk to pay users to do market research and answer survey questions about the service. Can anyone else suggest strategic next steps from here? Let the validated learning begin! Thanks so much for the support.