The public understanding as well as awareness about these new technologies is so much lower than it needs to be for it to start demanding that politicians do so

The public understanding as well as awareness about these new technologies is so much lower than it needs to be for it to start demanding that politicians do something about it before these technologies permeate society and new generations just get used to them (just like say the new generations in China -- by and large -- get used to all the Chinese propaganda, the Great Firewall, and so on). The vast majority of people don't really understand what it means for Facebook and Google to track every single click and action you do while on your device, track everywhere you go, who you talk to (both online and soon offline, if that isn't already the case, or even on the phone), and for every service on which they register to sell their personal data, and to tap Accept on all of the "free apps" that ask for contact list permission for no good reason. They don't understand the implications because it's pretty difficult for just about anyone to understand the thousand possibilities in which that data could be used or who will be the thousand future owners of that data (legally or illegally).