Rust has a large value proposition even if you don't care much about safety. It compiles to fast, portable binaries, it has a good library ecosystem that's easy

Rust has a large value proposition even if you don't care much about safety. It compiles to fast, portable binaries, it has a good library ecosystem that's easy to leverage with cargo, and it has lots of nice language features (algebraic data types, traits, RAII, etc.). There's not a lot else that offers that feature set, so diverse kinds of programmers are inevitably going to drawn to it.