Nokia can differentiate themselves by making better hardware (build, screen, camera, keys, battery, etc) than all the other Androids. They did that quite succes

Nokia can differentiate themselves by making better hardware (build, screen, camera, keys, battery, etc) than all the other Androids. They did that quite successfully when they were competing in the mobile phone market (which has now been killed by the smartphone actually getting smart). A mobile is a fashion statement, and Nokia is only second to Apple. That said, Windows is still an option. In China, Nokia's best market, even Apple computers run Windows, so a Windows phone might have an advantage over an iPhone. Hacker-news readers (myself included) won't love it as much as a Linux / OSX phone, but it's still reasonable business sense. I don't like WinCE, but it might have come a long way. Maybe it's as good as Android now.